
Project Overview
WatchHouse
WatchHouse Coffee
higher end coffee shop
660 5th Avenue
New York, NY
Project Partners:
Architect: Sarah Carpenter
Designer: Sarah Carpenter & Studio
Engineer: Tan Engineering
WatchHouse, the modern British coffee brand, has chosen Manhattan’s Fifth Avenue for its first U.S. location—a luminous, sculpted space that brings London refinement to New York’s café culture. Designed with travertine floors, custom walnut joinery, and a mesh ceiling that diffuses soft light throughout, the café balances warmth with precision. This debut marks more than an expansion—it’s a statement, introducing WatchHouse’s “Modern Coffee” ethos to the American market with design-forward hospitality at its core.